Here's a post for the lighter side.
Ask your neighbors who has a dual pole doppler radar and you will probably get a blank stare.
Ask who has the Snow Monster and you will probably get a growl and "NBC Connecticut" yelled right back at you.
I don't think I can recall a marketing gimmick that has caught on as quickly or as strongly as the fur lined Snow Monster. Hopefully those 9 HD cameras never record the snow monster on its back.
I prefer accurate weather forecasts over blue fur lined seat covers, but if you can get both and attract a broad audience, that's a home run for the marketing people.
And I have always been partial to the cookie monster but the tricked out jeep will do, and I hear it likes visiting Birthday parties.